A small stack for a site and a newsletter

A launch does not need one product that does everything. The jobs split cleanly: a site, a list, a way to move a signup from one to the other, and a place to draft. This note is that split. It is not a ranking, and it does not claim any of these tools converts better than another.

Prices below are the ones on each tool’s public page on October 15, 2026. Recheck the listings before you pay. Plans change, and several of these prices depend on billing period or list size.

The site

Webflow and Framer are both visual builders that host the site. Both have a free plan that is enough to learn the canvas and not enough for a real domain.

Webflow’s Starter site is free on a webflow.io address, with two static pages. Basic, which adds a custom domain, is $15 per month billed yearly. Premium, the CMS plan, is $25 per month billed yearly. Those are per site. The monthly rates were not on the yearly view we checked.

Framer’s free plan is for non-commercial projects and cannot take a custom domain. Basic is $10 per month and Pro is $30 per month. Framer says those figures are monthly rates billed on the cycle you choose at checkout, with tax added then. Extra editors are $20 per month.

Pick Webflow when you already know you want a CMS and a per-site hosting plan with a published yearly price. Pick Framer when a $10 personal site and a design canvas are the whole job. Figma still matters if the design lives in a file that other people comment on. It does not replace either host.

The newsletter

beehiiv is the newsletter in this stack. The free plan covers up to 2,500 subscribers and unlimited sends. Paid plans are priced by list size. At the first bucket, up to 1,000 subscribers, Lite is $49 per month billed annually, or $59 month to month. A bigger list uses a higher bucket, so quote the bucket you will actually reach.

beehiiv also includes a website builder. That does not replace Webflow or Framer if the marketing site is a designed multi-page project. It does mean you should not pay for a second site product only to host the archive.

The glue

A form on the site should create a subscriber, and a new subscriber should land somewhere you can see. Make is the automation tool for that. The free plan includes 1,000 credits a month. Make’s comparison page says Core starts at $9 for 10,000 credits a month. Most actions use one credit.

Zapier does the same job and bills tasks. Its Professional plan starts at $19.99 per month billed annually. Use the one whose app catalog already includes your form and your newsletter. Do not pay for both to connect two products.

The drafts

Jasper is a marketing writing product with brand voice on the seat. Pro is $69 per month per seat, or $59 per month per seat billed yearly, with a 12-month commitment on the yearly plan. There is a 7-day Pro trial and no ongoing free plan. One seat is included. More seats are a sales conversation.

If the draft is a post, a headline, or a product paragraph, Claude and ChatGPT are the general assistants already in this directory, and both have a free plan. Jasper earns the seat when you want brand voice, audiences, and campaign structure stored in the product. It does not earn it for a single outline.

After the site is up

Semrush is the research tool once you care which queries the site ranks for, and how the brand shows up in AI answers. The free plan is $0, with one demo project and 10 reports a day. The SEO plan is $117.33 per month billed annually, or $139 per month. You do not need it on day one. You do need it before you argue about rankings from memory.

Two neighboring tools stay out of the core stack on purpose. HubSpot is the CRM if the launch is collecting sales contacts, not only newsletter readers. Its free tools exist, and Marketing Hub Starter is a separate per-seat price. ElevenLabs and Descript matter when the launch includes audio or video. They do not help you publish the site.